MAIN ACTIVITY
Production and sales
of waffles
Welda knows what is important for you as a client:
- We offer high-quality products at an advantageous
price
- Our flexibility allows us to present any type
of waffle in different wrapping
- Our inventiveness allows us to offer you specialties
like bio- and sugar-free biscuits
specialTIES
Sugar free
Biologic
‘Speculoos’ (cinnamon biscuit) waffles
Multi packs
Assortment packaging
historY
Date of establishment:
1973
History:
Welda NV developed from the activities of a local
baker in the village of Weelde in the Kempen.
His specialty as a baker, the ‘biscuit waffle’,
had a great success in the area. In 1973, Louis
Van Den Broek, at the time an assistant baker,
decided to establish a new company to produce
this biscuit waffle: Welda was born.
Very soon it became obvious that the waffles of
Welda were very much appreciated outside the Kempen
too; expansion imposed itself, both in the assortment
and in the production facilities. The firm was
moved to a local industrial area in 1978 and a
few years later it installed a full-automatic
waffle oven. At the end of the nineties, both
children of Louis Van Den Broek had worked themselves
in the business, so that Welda was run by a combination
of experience and know-how, together with a healthy
and youthful ambition.
The exponential growth is mainly due to the constancy
in the matter of flexibility, quality and correct,
quick deliveries. The growth also required continuous
investments in the production facilities. Welda
is now a modern company, offering a complete waffle
assortment in great volumes, according to the
security and hygiene rules in vigour.
Taken up in Roofoods
International: 04/04/08
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